As you might be aware, Dove made the choice to share this ad. However, we have to step back into the make up of this ad from the first point. The idea was discussed and agreed upon by the general committee, they selected the actors for the commerical, they gave the scripts to the actors for them to SEE what they were going to do and this is what we have. So they can save this apology because this is not the first time this has happened with this company. As a matter of fact this is the third or fourth time.
This reminds me of “nothing new under the sun” because our society started with Black faces to mock our culture and now it has expanded to this ignorance and I have to say those words because that is truly what it is. Yes, we can declare a boycott of their products; however, that is only part of the issue. More of the issue is this passive apology from a company that will not only KEEP its leadership in tact, however, they will be considered protected under “1st amendment” freedom of speech. We cannot accept this apology because this room full of the decision makers carried high qualify education and they made a clear choice to be hateful and trifling.
My call to action is to address every discriminatory action headon with not only a boycott, also make noise by bring attention to it through social media, newspapers and be direct with the action.
I am The Motivational Poet
Facebook: Motivational Poet